Brand Story

This world appears to be orderly on the surface. Everyone follows the rules, playing their assigned roles. But if you peel back the polished facade, you'll realize that society resembles a massive mental asylum—everyone is "ill," yet no one is willing to admit it.
These are not outbursts of hysteria but silent psychological afflictions—suppression, anxiety, insecurity, greed, suspicion, obsession, hesitation, regret... The ones who seem the most "normal" are often the ones suffering the most.
In this sick society, "trust" is an illness, "believing in yourself" is an illness, and even "being too kind" is an illness. The rules of this world have been rewritten: "If you don’t deceive others, others will deceive you." Those who bare their souls without defense will only be stripped clean in the end.
We don’t care about external judgment. We walk our own path. We wear what we love, like a loud protest against this society—refusing to be tamed, refusing to cater to the market.
ILLNESS was founded by a collective of designers from different countries. Black is our primary visual element, symbolizing the darkness within human nature. We use the finest fabrics and craftsmanship, creating for those who truly see the world for what it is and refuse to conform.
Our designs are not trends; they are silent accusations, a rebellion with cold, unyielding eyes.
ILLNESS is not for everyone. We serve only those who choose to live as their own kind of lunatic.
You may not have noticed it yet, but we are quietly ruling the unseen world of street culture.